Cases

Selected projects and collaborations

This page highlights Yuanlai projects across game IP content, automotive campaigns, group-level TVCs, branded films, and offline training collaborations.

Highlights

Main case directions

Black Myth related content
Black Myth episodic short-form
Alibaba e-commerce content
Geely Radar pickup
ZEEKR functional film
China Duty Free TVC
Hikvision brand content
CFMOTO 450R
Beer brand film
Healthcare brand film

Case 01

Game Science Black Myth related visual content

Yuanlai supported visual production and execution for Black Myth related projects, including game IP content, short films, and promotional assets.

Type

Game IP visual production, video execution, and promotional support.

Value

A strong example of balancing IP tone, visual style, and practical execution.

Case 02

Alibaba e-commerce Black Myth Taobao video

Yuanlai supported a Black Myth related Taobao video for Alibaba e-commerce scenarios, combining IP communication with conversion-oriented content needs.

Type

E-commerce short-form video, IP-linked content, and product-facing storytelling.

Value

Shows how IP content can be adapted to vertical video and product presentation formats.

Case 03

Geely Radar pickup project

Yuanlai delivered visual content for the Geely Radar pickup, showing strong control over automotive brand tone, product visuals, and commercial execution.

Type

Automotive brand content, vehicle presentation video, and commercial imaging.

Value

Demonstrates camera control, visual texture, and full-piece execution in automotive work.

Case 04

ZEEKR 001 feature communication film

The ZEEKR 001 film focuses on product feature communication and efficient user understanding, showing Yuanlai's ability in product-led automotive content.

Type

Automotive feature film, product-value communication, and branded content.

Value

Built for both brand presentation and high-efficiency feature storytelling.

Case 05

China Duty Free Group TVC

This TVC reflects Yuanlai's ability to execute advertising work for large group clients, with attention to commercial rhythm and brand image.

Type

Brand TVC, commercial visual communication, and enterprise imaging.

Value

A good example of control over brand tone and commercial structure for corporate clients.

Case 06

Healthcare communication content

Healthcare and institutional communication projects show Yuanlai's ability to maintain stable output for non-entertainment clients with stricter delivery needs.

Type

Brand films, performance media assets, company content, and promotional videos.

Value

Shows that Yuanlai can serve more than one industry and remain dependable across sectors.

Case 07

Hikvision brand content

The Hikvision project reflects Yuanlai's experience with enterprise-level visual storytelling, structure, and large-scale production support.

Type

Enterprise branding, corporate films, and communication video assets.

Value

Highlights our ability to structure corporate messages and manage larger visual environments.

Case 08

Black Myth 2023 short-form episodic content

This project extends IP expression from visual content into more complete narrative-driven episodic storytelling.

Type

Narrative short-form content, episodic production, and story-led video projects.

Value

Shows that Yuanlai can handle both fast-turn social content and stronger narrative formats.

Case 09

CFMOTO 450R content project

This motorcycle project focuses on speed, mechanical texture, and branded atmosphere, showing control over sports-oriented visual language.

Type

Motorcycle brand content, vehicle presentation, and sports-style visual production.

Value

A strong example of rhythm, motion language, and product atmosphere in mobility content.

Case 10

Beer brand promotional film

The beer brand film focuses on lifestyle atmosphere and product tone, demonstrating Yuanlai's ability in mood-building and consumer product visuals.

Type

Brand film, consumer product content, and lifestyle visual storytelling.

Value

Useful for showing visual control over lifestyle, product mood, and brand feeling.

Case 11

Yingshijufeng: Ford Catch the Flight

This project reflects Yuanlai's participation in high-execution automotive pursuit shoots and branded visual production.

Type

Automotive branded film, pursuit shoot, and execution-heavy commercial production.

Value

Shows experience in complex coordination, action-oriented execution, and demanding shoot conditions.

Cooperation

Offline film skills training with Xinpianchang

Yuanlai Film Studio collaborated with Xinpianchang on offline professional training, extending studio resources into teaching and industry training use cases.

Type

Offline training, studio collaboration, and education support.

Value

Shows that Yuanlai supports not only commercial projects, but also training environments and offline collaboration.

Brands

Brands served and platform partners

Game Science
Hikvision
Geely
Yingshijufeng
Xinpianchang
Alibaba
Hongguo
NetEase

Contact

If you need stable content production and on-set resource support, contact Yuanlai directly.

From AIGC commercials and branded films to short-form episodic content, studio support, and equipment coordination, we can respond based on project needs.

Contact Yuanlai

Video

Case Video